Our National Panels RSS
In order to assess broad citizen sentiment, Angus Reid Public Opinion has built National Panels in Canada, the United States, the United Kingdom and Australia. These National Panels are recruited via a proactive campaign that incorporates a widespread invitation approach and a double opt-in screening procedure. Willing respondents are recruited through targeted banner ad placements in an extensive array of websites and through partnerships with non-governmental and charitable organizations. This approach ensures an appropriate demographic balance that captures the diversity of each country across all sub-segments of the population.
Thereafter, the National Panels are maintained through advanced sampling techniques and frequent verifications of personal identity, contact information, and demographic characteristics. Relying on a combination of sampling regions based upon configurations of electoral districts and past voting trends, the National Panels reflect the general population by continually verifying and recruiting so that the socio-demographic characteristics of each sampling region match actual sub-populations according to both the census and electoral data.
There are almost 500,000 members of Angus Reid National Panels. These panels have served as the platform for 20 accurate electoral forecasting studies since 2007.
It is important to note that the field windows for surveys conducted using online research are significantly shorter than those of telephone-based research. The national surveys conducted by Angus Reid Public Opinion can gather the opinions of representative samples of 1,000 or 2,000 respondents in less than 48 hours, whereas it can take as many as 11 days for some competitors to interview the same number of people.
Please click on the links below if you are interested in becoming a member of our National Panels: