Mission Statement RSS
Angus Reid Public Opinion—the Public Affairs practice of Vision Critical—is headed by Dr. Angus Reid: an industry visionary who has spent more than four decades asking questions to figure out what people feel, how they think and who they will vote for.
We bring together a group of talented and experienced practitioners with a unique and profound understanding of municipal, provincial, national and global issues, who conduct high quality research throughout the world on a daily basis for governments, corporations, academic researchers, and non-profit organizations.
Angus Reid Public Opinion is a leader in the use of the Internet to carry out public opinion polls that are consistently quoted in media outlets around the world, and serve as the basis for policy, campaign and business directives. We conduct surveys using the Angus Reid Forum, Springboard America and Springboard UK panels, which are carefully recruited to ensure representation across all demographic and psychographic segments of these populations.
Since 2007, we have pioneered an online polling program that has transformed electoral forecasting, and provided readily available information of a sociological and political nature for the media and interested citizens around the world.