While online research has become our preferred method for studies in specific countries, Canadian provinces and American states, it is important to acknowledge that the telephone continues to be a valuable tool to conduct surveys with smaller groups of the population, such as people who reside in a specific municipality or electoral district, as well as members of associations or societies. In these situations, Angus Reid Public Opinion relies on dual-mode research, which incorporates both online and telephone components.

Dual-mode research allows hard-to-reach respondents to take part in a telephone survey, while other members of the same target group are able to take the same survey online. The telephone sample is provided by long-standing partners who are responsible for telephone data collection. All tabulation and analysis is handled by Angus Reid Public Opinion.