Dual-Mode Research RSS
While online research has become our preferred method for studies in specific countries, Canadian provinces and American states, it is important to acknowledge that the telephone continues to be a valuable tool to conduct surveys with smaller groups of the population, such as people who reside in a specific municipality or electoral district, as well as members of associations or societies. In these situations, Angus Reid Public Opinion relies on dual-mode research, which incorporates both online and telephone components.
Dual-mode research allows hard-to-reach respondents to take part in a telephone survey, while other members of the same target group are able to take the same survey online. The telephone sample is provided by long-standing partners who are responsible for telephone data collection. All tabulation and analysis is handled by Angus Reid Public Opinion.