The Internet has been used as a tool for citizen engagement for years, usually in the form of online petitions that generate buzz but do little to properly inform the public about a specific issue. Vision Critical has developed Firefly, a uniquely collaborative way to build online surveys and engage with a target population. This option allows clients to brand their surveys with a customized web address, logos and colours, and to take full advantage of visual question types.

Firefly has been used by clients to test ideas and receive immediate feedback on services. It can also serve as a valuable tool to involve citizens in policy or program development, and to establish an interactive two-way communication between the city and its residents.

Please click here to earn more about Firefly Surveys.