One of our unique features, which has been particularly beneficial for researchers and clients, is the ability to feature audio and video clips that can be shown to respondents at the same time a survey is being conducted.

This technology allows people to hear and see specific messages, instead of being asked if they recall them from previous exposure. The platform has been helpful to figure out views on topics such as:

a) The effect of radio advertisements.
b) Reactions to television spots.
c) Assessment of messages and statements.
d) Immediate feedback on developing stories.