(07/05/12) -

Coffee is an Essential Component of the Morning for Most Canadians

Watching television in the morning is especially popular in Quebec.

Drinking coffee is the preferred morning ritual for Canadians across the country, a new Angus Reid Public Opinion poll has found.

In the online survey of a representative national sample of 1,019 Canadian adults, three-in-five respondents (62%) say they personally need to have a cup of coffee after waking up.

The highest incidence of morning coffee drinkers in Canada is reported in Quebec (71%), Alberta (67%) and British Columbia (66%).

Half of Canadians (49%) say they reply to e-mails after waking up, while 44 per cent listen to the radio. About a third of respondents go online to read news (36%) or watch television (31%, including 50% in Quebec). Slightly fewer Canadians check social media (31%) or read a printed newspaper (29%) after waking up.

Coffee is particularly popular with members of the Silent Generation (73%) and Baby Boomers (73%), while fewer members of Generation X (59%) and Generation Y (40%) say they need a cup after waking up.

The generational divide is more pronounced on media consumption, with practically half of those in the Silent Generation (48%) reading a printed newspaper, compared to just 17 per cent of Generation Yers. Baby Boomers (49%) are the most likely to start their morning with the radio. Generation Yers are more prone to check social media to start their day (48%).

Full Report, Detailed Tables and Methodology (PDF)

CONTACT:

Mario Canseco, Vice President, Angus Reid Public Opinion
+877 730 3570
mario.canseco@angus-reid.com

Methodology: From June 5 to June 7, 2012, Angus Reid Public Opinion conducted an online survey among 1,019 randomly selected Canadian adults who are Angus Reid Forum panellists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.