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(11/04/09) -

Torontonians Split on Miller’s Legacy; 2010 Mayoral Race Wide Open

For Immediate Release City of Toronto Survey Page 1 of 4 TORONTO Torontonians Split on Miller’s Legacy; 2010 Mayoral Race Wide Open A quarter of respondents in the city believe the outgoing mayor leaves Toronto in better shape than it was in 2003. [TORONTO - Nov. 3, 2009] – As David Miller begins [...]

For Immediate Release
City of Toronto Survey
Page 1 of 4
TORONTO
Torontonians Split on Miller’s Legacy;
2010 Mayoral Race Wide Open
A quarter of respondents in the city believe the outgoing mayor leaves
Toronto in better shape than it was in 2003.
[TORONTO - Nov. 3, 2009] – As David Miller
begins his last year in office, people in Toronto
are divided on his legacy and the race to replace
him as Mayor is wide open, a new Angus Reid
Strategies poll has found.
In the online survey of a representative sample of
503 adults in the City of Toronto, 45 per cent of
respondents believe Miller will leave a positive
legacy when he steps down as mayor, while 51
per cent believe his legacy will be negative.
One-in-four Torontonians (23%) think their city is
in better shape now than it was in 2003 when
Miller took over as mayor, and a similar proportion
(24%) think Toronto is in about the same shape
now. Two-in-five respondents (43%) believe
Toronto is in worse shape now than it was six
years ago.
The 2010 Race
In the early stages of the 2010 Mayoral race, name recognition plays a key role in the way voters relate to
“would-be” candidates. Almost half of respondents (47%) are undecided in their assessment of seven
prominent local politicians whose names have been mentioned as possible contenders.
Among decided voters, former leader of the Ontario PC Party John Tory is ahead with 46 per cent,
followed by Ontario Minister of Energy and Infrastructure George Smitherman with 21 per cent, and City
of Toronto Councilor Adam Giambone with 14 per cent.
Former Mayor of Winnipeg Glen Murray is fourth on the list with eight per cent. Support is lower for three
city councilors: Denzil Minnan-Wong (3%), Michael Thompson (2%) and Giorgio Mammoliti (1%).
KEY FINDINGS
51% believe David Miller’s legacy will be
negative; 45% say it will be positive
John Tory (46%) is early leader in 2010
race, followed by George Smitherman
(21%) and Adam Giambrone (14%).
Full topline results are at the end of this release.
From October 22 to October 25, 2009, Angus Reid Strategies
conducted an online survey among 1,000 randomly selected
adults in the City of Toronto who are Angus Reid Forum
panelists. The margin of error-which measures sampling
variability-is +/- 4.4%. The results have been statistically
weighted according to the most current education, age, gender
and region Census data to ensure samples representative of the
entire adult population of the City of Toronto. Discrepancies in or
between totals are due to rounding.
CONTACT:
Jodi Shanoff, Vice President, Public Affairs, 416-712-5498,
jodi.shanoff@angus-reid.com



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For Immediate Release
City of Toronto Survey
Page 2 of 4
Toronto
Thinking of the six years that David Miller spent as Mayor of Toronto, do you believe that overall
the legacy he will leave will be positive or negative?
Very positive
10%
Moderately positive
35%
Moderately negative
29%
Very negative
22%
Not sure
4%
Toronto
Thinking back to when David Miller was first elected in 2003, do you think the City of Toronto is in
better shape now, worse shape now or about the same shape as it was back then?
In better shape now than in 2003
23%
In about the same shape now as in 2003
24%
In worse shape now than in 2003
43%
Not sure
10%
CONTACT:
Jodi Shanoff, Vice President, Public Affairs, 416-712-5498,
jodi.shanoff@angus-reid.com



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For Immediate Release
City of Toronto Survey
Page 3 of 4
Toronto
If an election were held tomorrow in the City of Toronto, who would you vote for as Mayor? -
Decided Voters
John Tory, former leader of the Ontario PC Party
46%
George Smitherman, Ontario Minister of Energy
and Infrastructure
21%
Adam Giambrone, City of Toronto Councilor
14%
Glen Murray, former Mayor of Winnipeg
8%
Denzil Minnan-Wong, City of Toronto Councilor
3%
Michael Thompson, City of Toronto Councilor
2%
Giorgio Mammoliti, City of Toronto Councilor
1%
Other
5%
CONTACT:
Jodi Shanoff, Vice President, Public Affairs, 416-712-5498,
jodi.shanoff@angus-reid.com



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For Immediate Release
City of Toronto Survey
Page 4 of 4
Angus Reid Strategies is the public opinion practice of Vision Critical-a global research and technology
company specializing in custom online panels, private communities, and innovative online methods. Vision
Critical is a leader in the use of the Internet and rich media technology to collect high-quality, in-depth
insights for a wide array of clients. Dr. Angus Reid and the Angus Reid Strategies team are pioneers in
online research methodologies, and have been conducting online surveys since 1995
Vision Critical is now the largest Canadian-owned market research enterprise. In addition to its five
offices in Canada-located in Vancouver, Calgary, Regina, Toronto, and Montreal-the firm also has
offices in San Francisco, Chicago, New York, London, Paris and Sydney. Its team of specialists
provides solutions across every type and sector of research, and currently serves over 200
international clients.
Angus Reid Strategies polls are conducted using the Angus Reid Forum (www.angusreidforum.com),
Springboard America (www.springboardamerica.com) and Springboard UK
(www.springboarduk.com) online panels, which are carefully recruited to ensure representation
across all demographic and psychographic segments of these populations. Panel members pass
through rigorous screening and a double opt-in process ensuring highly motivated and responsive
members. These premier online survey platforms present respondents with highly visual, interactive,
and engaging surveys, ensuring that panel members provide thoughtful and reliable responses.
Each survey is actively sampled and weighted to model that characteristics of the universe required
and employs the latest in quality control techniques to ensure data validity.
Angus Reid Strategies, the only public opinion firm to exclusively use online methods to follow the
views of the electorate during the 2008 federal campaign, offered the most accurate prediction of the
results of Canada’s 40th election.
http://angusreidstrategies.com/uploads/pages/pdfs/2008.10.15_Election.pdf
Since 2006, Angus Reid Strategies has covered eight provincial elections in Canada-more than any
other pollster in the country-and the results have accurately predicted the outcome of each of these
democratic processes.
http://angusreidstrategies.com/uploads/pages/pdfs/2008.03.28_Anniversary_1.pdf
http://www.angusreidstrategies.com/uploads/pages/pdfs/2008.12.09_QuebecElection.pdf
http://www.angusreidstrategies.com/uploads/pages/pdfs/2009.05.13_BCElection.pdf
http://www.angusreidstrategies.com/uploads/pages/pdfs/2009.06.10_NSElection.pdf
More information on the way Angus Reid Strategies conducts public opinion research can be found
at
http://www.angusreidstrategies.com/uploads/pages/pdfs/ARS.ARF.WP.pdf
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For more information, please contact
our spokesperson listed in the footnote.
Copies of this poll are available on our website:
www.angusreidstrategies.com
CONTACT:
Jodi Shanoff, Vice President, Public Affairs, 416-712-5498,
jodi.shanoff@angus-reid.com